Zero-click search is changing how local customers find and choose businesses. More people are making decisions directly from Google Maps, reviews, AI summaries, and business profiles without ever visiting a website.
Today we break down how AI and zero-click search are reshaping local SEO and what business owners need to do to stay visible and competitive. We cover why Google Business Profiles matter more than ever, how reviews and photos influence trust, and how AI tools are creating shortlists before customers even click.
Most importantly, we share practical strategies local businesses can implement right now to improve visibility, build trust faster, and adapt to how customers actually search today.
About Adam Duran, Digital Marketing Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with CoCoSAR, hiking and BJJ.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.
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