Your LSA Leads Just Got More Expensive

Local SEO in 10

Your LSA Leads Just Got More Expensive

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Starting October 1, 2026 Google can charge you for certain missed Local Services Ads calls, even when no one at your business answers.

That can be devastating for a local business because you could pay for the lead, lose the customer to a competitor, and still see your ad budget disappear without a single conversation.

In this episode we explain exactly what is changing, why missed calls are about to get much more expensive, and what you need to check before October 1. If you run LSAs, this is one episode you should hear before the new rule goes live.

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About the Hosts

Adam Duran⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.

Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.

Jamie Duran⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.