Local SEO in 10
provided by Magnified Media

The Local SEO Asset Most Businesses Ignore

August 14, 2026

Local SEO in 10

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What if one of your most valuable local SEO assets is something you already have, but probably aren’t using?

In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about who you are and why you should be trusted.

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About the Hosts

Adam Duran⁠ is a local SEO specialist and director of Magnified Media⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.

Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.

Jamie Duran⁠ is the owner of Solar Harmonics⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

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Adam Duran

Digital Marketing Director at Magnified Media, is a Local & National SEO expert with 10+ years of experience helping businesses dominate online. As the host of "Local SEO in 10" and a passionate educator, Adam makes SEO simple, delivering real strategies that drive real results.

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Adam Duran

Digital Marketing Director at Magnified Media, Adam is a Local & National SEO expert with 10+ years of experience helping businesses dominate online. As the host of "Local SEO in 10" and a passionate educator, Adam makes SEO simple, delivering real strategies that drive real results. Adam is active in several non-profits and is a long-time BJJ practitioner.

Jamie Duran

President of Solar Harmonics and the voice behind the Straight Talk Solar Cast podcast, Jamie is armed with a BS, MBA, and an insatiable curiosity, As the MC of "Local SEO in 10," Jamie acts as the foil to Adam's SEO strategies. He’s called Brentwood (not that Brentwood!) home for 20 years, and he’s all about giving back through the American Red Cross and the local Chamber of Commerce.