Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again.
In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hurt your visibility in Maps and local search. We also cover how to research competitor categories, when to use secondary categories, and where to reinforce those category signals across your website, reviews, and directories.
About Adam Duran, Digital Marketing Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with CoCoSAR, hiking and BJJ.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.
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