SEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it’s no longer enough to simply “rank.” You need to be the trusted answer.
That’s where AEO (Answer Engine Optimization) comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses to feature in search, snippets, and voice results.
If you want your business to stay visible and relevant in 2025 and beyond, this episode is your roadmap.
Resources Mentioned in This Episode:
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ChatGPT – Use it to generate FAQ ideas and draft short, direct answers
👉 https://chat.openai.com -
AnswerThePublic – Discover real questions people are asking online
👉 https://answerthepublic.com -
Google’s People Also Ask – Found directly in search results; great for AEO-friendly content inspiration
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Schema Markup Generator by Merkle – Create structured schema like FAQ or HowTo quickly
👉 https://technicalseo.com/tools/schema-markup-generator/ -
Schema Validator by Schema.org – Validate and test your structured data
👉 https://validator.schema.orgAbout Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
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