Brand name searches are one of the strongest trust signals Google looks for in 2025—and most local businesses aren’t doing nearly enough to earn them. In this episode, we show you exactly why branded search traffic matters more than ever and how to get way more people searching for you by name. No fluff, no SEO jargon—just real, actionable strategies you can use right now to turn your business into a local favorite.
You'll learn:
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Why Google rewards businesses that get searched by name
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What branded searches signal to both algorithms and potential customers
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How to use podcasts, video, and community events to drive branded visibility
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What not to do (hint: skip the hard-selling ads and focus on value)
Want to stop blending in and start being the business people remember? This episode gives you the blueprint.
Resources Mentioned in This Episode:
Common Features Across These Tools:
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Auto Subtitles with speaker detection
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Animated Captions (MrBeast-style, colored, zoom effects)
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Resize for TikTok, Reels, Shorts
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Emojis, motion text, and brand elements
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AI Clip Selection from longer videos
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
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Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
